TAFESE NIGUSE; BREHANU BORJI; ZERIHUN KINDE; GEBRE SORSA; SHASHI KANT. Nexus between consumer insight and competitive advantage: Examining the mediating role of technology adoption in small and medium enterprises in Ethiopia. Journal of Science and Inclusive Development, [S. l.], v. 8, n. 1, p. 31–55, 2026. DOI: 10.20372/jsid/2026-398. Disponível em: https://jsid.edu.et/index.php/jsid/article/view/294. Acesso em: 30 jan. 2026.