Tafese Niguse, Brehanu Borji, Zerihun Kinde, Gebre Sorsa, Shashi Kant. Nexus between consumer insight and competitive advantage: Examining the mediating role of technology adoption in small and medium enterprises in Ethiopia. jsid [Internet]. 2026 Jan. 29 [cited 2026 Jan. 30];8(1):31-55. Available from: https://jsid.edu.et/index.php/jsid/article/view/294